Marketing & Brand
LOCATION: Pataka – Helen Smith Room
DATE: Friday, 22 September 2023
TIME: 9:00am to 11:00am
- 09:00am – Coffee, networking, chance to display items
- 09:30am – Welcome
- 09:35am – Meeting sponsor:
- 09:45am – Speaker session – Marketing & Brand with Ciaran Jack co-founder of Obvious
- 10:25am – 20-second introductions
- 10:45am – Updates
- 10:50am – My Chrysalis Experience
- 11:00am – More coffee and networking
Ciaran grew up in Queenstown and unsurprisingly developed a passion for adventure. While completing his honours degree in Visual Communication Design, Ciaran established a sizable network of freelance clients and worked in several design agencies before founding Obvious.
Ciaran’s unique background as a senior designer in tertiary marketing complements the team’s work in the education sector.
The team at Obvious are creative communicators who specialise in helping brands stand out from the crowd, and connect with customers through engaging marketing campaigns.
“Our tagline at Obvious Brand Partners represents our kaupapa, and our mission to empower organisations to be clear, apparent, and easily understood.
The most effective brands know what they stand for, and build emotional resonance with their audience, who believe in and share their values.
A ‘brand’ is not just a visual identity. It’s the perception your audience has of your organisation, and it’s informed by the actions you take and the ways you engage with your audience.”