Content Marketing that Converts
LOCATION: Pataka – Helen Smith Room
TIME: 9:00am to 11:00am
09:00am – Coffee, networking, chance to display items
09:30am – Welcome
09:35am – Meeting sponsor:
09:45am – Speaker session – Content Marketing that Converts
10:25am – 20-second introductions
10:45am – Updates
10:50am – My Chrysalis Experience
11:00am – More coffee and networking
In a world of tiny precise niches, I discovered the best niche for me was “whatever one I could stuff all my interests, experiences and passion into”
And that came down to “Helping people learn to connect with each other using content.”
Or… content marketing for people wanting to grow a connected and engaged community.
After writing 27 books on a whole range of things, in 2022 I wrote a book about content marketing: Be a Spider, Build a Web. It’s a story of learning through mistakes, finding redemption and using new ways to build a business the best way – through building a bridge of trust, and a strong and sticky web of content that helps people come, stay and choose to work with you.