Description
THE ‘YOUR BUSINESS JOURNEY’ WORKBOOKS
Our business journey workbooks guide women, in small to medium sized businesses, through a 12-module business development programme. You get to map your own pathway to business and personal growth. Each workbook is a practical journal that provides inspiration as well as information, along with spaces for you to record, evaluate, analyse and plan.
Goal setting and accountability play a large part in helping keep you on track during the process.
This journey isn’t solely about getting more business and making more money; it’s also about making sure you create a fulfilling, holistic life while developing a successful business.
Chapter 1 Planning your business journey
Chapter 2 Communication, the cornerstone of effective business
Chapter 3 Building your competitive advantage
Chapter 4 Finances. What to charge; how to charge more
Chapter 5 IT fundamentals for your business
Chapter 6 Marketing. Converting prospects into customers
Chapter 7 Dealing with challenges
Chapter 8 Getting more from your website
Chapter 9 Innovation. Introducing new products and services that enhance your business
Chapter 10 Digital marketing
Chapter 11 Growth plan. How to scale your business
Chapter 12 Recapping the Year
Light Bulb Moments
About the authors
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