Liz talks about one of the most difficult things to get right in your business – what to charge for your products and services. There are many different approaches to pricing and getting your pricing right is more of an art than a science. The right price is one where your customer feels they are getting value for money and where you are making a profit. Liz will show you how to make pricing a win-win for you and your customers as well as discussing some simple strategies for increasing prices while still providing value for money.
Liz established her financial planning company—Moneymax—in 1999, after a successful career in management. Moneymax has offices in Paraparaumu and Wellington, New Zealand. Liz is an Authorised Financial Adviser, Certified Financial Planner and Chartered Accountant. Liz is passionate about ensuring that New Zealanders have access to good financial advice. She contributes articles to a variety of newspapers, magazines and websites, and has published a best selling book—Your Money Personality: Unlock the Secret to a Rich and Happy Life, Awa Press, 2008.